Mixcraft 7 is a musician's and a producer's DAW in that it is easy to use, intuitive, and efficient. Acoustica gives a shit about its users now.
They currently have 47 well done, easy to understand tutorials on Youtube. If you are new to DAWs after you see their tutorials you won't feel intimidated. The best sales tool a DAW maker can have is a tutorial. It's like a virtual test drive. It will let you know if the DAW is for you.